2011-2012 ANNUAL REPORT

Project Contrast

Project Contrast plunges the player into the world of a dying mind where they must journey through vivid memories, long-harboured fears and emotions.

Un gars le soir

Monday to Friday, Jean-François Mercier welcomes the audience into his specially designed twin garage for 30 minutes of irreverent variety entertainment.

Mr. Young

Child prodigy, Adam Young, is headed to the ninth grade - for the second time. Having completed it in thirty-five minutes the first time around, he's joined the students of Finnegan as a high school science teacher.

Program Administration

For 2011-2012, the Canada Media Fund (CMF) renewed its collaboration with Telefilm Canada for the administration of the CMF’s programs.

The CMF Program Administrator/Telefilm Canada (CMFPA) received a total of 1,834 applications for the 2011-2012 fiscal year, a similar volume as in 2010-2011. Of the applications received, 1,298 applications were approved for funding, an increase of just over 10% from 2010-2011.1

# of applications approved in 2011-2012

 

TV

DM

Total

Experimental

Production

n.a

45

45

Development

n.a

39

39

Marketing

n.a

6

6

Experimental total

 

n.a

90

90

Convergent

Production

513

181

694

Development

317

172

489

Versioning

24

1

25

Convergent total

 

854

354

1,208

Grand total

 

854

444

1,298

To help clients better understand the CMF’s program guidelines, the CMFPA visited more than 150 producers from Halifax to Vancouver. The CMFPA also held over 100 follow up meetings and calls after the release of decisions in the Experimental Stream to help applicants whose projects had not been selected for funding to better prepare their submissions for future rounds of applications. The CMFPA also continued to provide producers a pre-application consulting service to ensure that all eligibility criteria have been met and to optimize access to one or more CMF funding programs, prior to submitting the actual application for funding.

In its ongoing effort to improve client services, the CMFPA continued to promote its eTelefilm services, through which clients are able to file and sign their funding applications electronically. Through eTelefilm, clients can access and monitor information relating to their applications, as well as the status of their applications’ progress through the file administration process. Of note, the service allows for files to be processed through coordination in half the normal time, accelerating the start of the file analysis.

The CMFPA also continued to offer and promote its direct deposit service to clients. In 2011-2012, more than 260 CMF clients registered with this service, a 63% increase from the 160 CMF clients in the previous year, which expedited the disbursement of funds.

Turnaround times for processing applications in a number of programs have improved during this fiscal year compared to the year before, notably in the Performance Envelope Program, which accounted for the majority of 2011-2012 applications. However, the services level targets have not been entirely met due to the volume of backlog from 2010-2011. This was due to the introduction of new programs, a larger number of applications by producers and the need to work with an entirely new group of clients who were interested in the CMF selective programs. Although several initiatives were undertaken with a view to simplification during 2011-2012, there is still room for further improvement in terms of shorter times for analysis and to ensure that targets set at the start of the year are being met. The CMF and CMFPA will continue to work closely together to simplify procedures and help meet these objectives.

Turnaround time (days) - 2011-2012

  Target based on the Services Agreement Actual Better/(worse) than target
TV DM TV DM TV DM
Experimental     Production Selective Decision   55   53.7   1.3
Contract & 1st payment   30   18   12
Beta Version   10   4.5   5.5
Final Cost   31       n.a.
Experimental Development& Marketing Selective Decision   55   49.6   5.4
Contract & 1st payment   20   18.2   1.8
Other disbursements   20   28.8   (8.8)
Performance Envelope Production Contract & 1st payment 30.5 30.5 37.1 44.8 (6.6) (14.3)
Rough cut/Beta Version 7 7 4.2 4.6 2.8 2.4
Final Cost 31 31 37.1 40.9 (6.1) (9.9)
DM-Unfunded   31   28.6   2.4
Selective Programs  Production Contract & 1st payment 50.5 50.5 40.4 42.5 10.1  8.7 
Roughcut/Beta Version 7 7 4 3 4 3.6
Final Cost 31 31 36.7   (5.7)  
DM-Unfunded   31   42.6   (11.6)
English Development Envelope Contract & 1st payment 24 24 47 53.3 (23) (29.3)
Other disbursements 6 6 8.4 7.2 (2.4) (3.9)
DM-Unfunded   24   42.1 (1.2) (18.1)
French Selective  Development Contract & 1st payment 41.5 41.5 40.4 43.1 1.1 (1.6)
Other disbursements 6 6 8.8 9.2 (2.8) (7.4)
DM-Unfunded   41.5   35.3   6.2
Versioning Contract & 1st payment 15.5 15.5 18.5 12 -3 3.5
Other disbursements 6 6 14.1   (8.1)  

1The number of approved applications exclude the unfunded DM components that were approved to meet eligibility criteria in the Convergent Stream.  There were 194 unfunded DM components approved in 2011-2012 and 182 in 2010-2011.

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